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PBME Volume VIII, June 2023 Issue

Volume 8

Download full volume in PDF format


Editorial Team

Vijaya Kittu Manda
Lead Consultant,
Vijay Technologies, Visakhapatnam, India

Dr. Rajesh Rengaswamy
Associate Professor & Head, Department of Commerce (IT, Banking & Insurance),
Hindusthan College of Arts & Science, Coimbatore, India

Dr. H M Matharu
Assistant Professor, Department of Commerce (Finance & Marketing),
St. Claret College, Bengaluru, India


Peer Reviewers

Dr. Aruna Polisetty
Senior Assistant Professor,
Symbiosis Centre for Management Studies, Nagpur, Maharashtra, India

Dr. Pratima Merugu
Assistant Professor, Department of Marketing,
GITAM School of Business, GITAM Deemed to be University

Dr. Sowdamini Thatta
Assistant Professor, Department of Human Resource Management,
GITAM School of Business, GITAM Deemed to be University

Dr. Mahesh Luthia
Associate Professor and Area Chair – HR,
Chetana's Institute of Management and Research, CIMR. Mumbai, Maharashtra, India


List of Book Chapters

1. ROLE OF AI IN CUSTOMER RELATIONSHIP MANAGEMENT: A PERSPECTIVE FROM E-COMMERCE IN THE POST-COVID ERA

Author(s): MADHAVI SRIVASTAVA


2. FOUNDATIONS OF AGILE MANAGEMENT: EMBRACING FLEXIBILITY AND COLLABORATION FOR ORGANIZATIONAL SUCCESS

Author(s): SWETHA THIRUCHANURU


3. DEVELOPING ENTREPRENEURIAL ECOSYSTEMS IN EMERGING MARKETS: THE QUADRUPLE HELIX MODEL

Author(s): CHARLES ASARE, KWAME NTIM SEKYERE, BERNARD OFOSU BOATENG, EMELIA AMOAKO ASIEDU, WILLIAM ASAMOAH TANNOR, BEULAH HILDA WALDEN



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