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PBME Volume III ISBN: 978-81-951151-1-2
Author(s): STUTI THAPLIYAL 
& Dr. P.S. RAYCHAUDHURI
Abstract
The Healthcare Services Delivery and Medical Supply Management involves developing and implementing techniques to ensure efficient and affordable healthcare goods and services including infrastructure, medicines, medical devices, equipment, mobile health units, healthcare workers and doctors are getting mobilized from one place to another, especially in hard-to-reach areas with poor road connectivity and limited facilities.
The Indian Healthcare Service Business (both public and private) has seen a drastic transformation in the past few years due to the emergence of innovative management policies and inclusive business models; but delivering healthcare service in India is still a complex process, because of diverse cultural, geographical and socio-economical differences. The North-East region of India has high cancer incidence and mortality as compared to the rest of the country. The difficult geographical terrain with tea garden areas, hilly, and forest areas spread across the region poses challenges in providing untroubled healthcare, particularly for cancer patients. The challenges like accessibility, medical transportation, and travel burden for patients can have a striking impact on healthcare service and business profitability by limiting the resources supply, infrastructure, poor association with stakeholders, and reduction in the number of patients. The healthcare service delivery and medical supply management can enhance healthcare delivery and facilities like road, drinking water, electricity, and e- communication. It forces healthcare marketers to look beyond the horizon as it can completely transform the healthcare scenario and market penetration in such rigid areas and helps both the payer and provider by reducing the cost and maximizing the profit.
Keywords: cancer care, healthcare business, healthcare service delivery, healthcare facilities, medical supply management
JEL Classification: I11, I18, O21, L21
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