Perspectives on Business Management, Economics & Information Technology (PBMEIT) Now also covers research on Psychology

PBME Volume III, December 2020 Issue

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Editorial Team

Vijaya Kittu Manda
Lead Consultant,
Vijay Technologies, Visakhapatnam, India

Dr. Naveenan R.V.
Assistant Professor, School of Commerce and Management Studies,
Dayananda Sagar University, Bengaluru, India

Dr. Rajesh Rengaswamy
Associate Professor & Head, Department of Commerce (IT, Banking & Insurance),
Hindusthan College of Arts & Science, Coimbatore, India

Dr. Harmeet Matharu
Assistant Professor, Department of Commerce (Finance & Marketing),
St. Claret College, Bengaluru, India

Peer Reviewers

Dr. Aruna Polisetty
Assistant Professor, Department of Finance,
GITAM Insitute of Management, GITAM Deemed to be University

Dr. Pratima Merugu
Assistant Professor, Department of Marketing,
GITAM Insitute of Management, GITAM Deemed to be University

Dr. Safeer Pasha
Assistant Professor, Department of Commerce,
St. Claret College, Bengaluru

List of Book Chapters

1. A COMPARATIVE STUDY OF RELATIONSHIP OF GOLD ETFs WITH INDIAN CAPITAL MARKET INDEX AND EXCHANGE RATE

Author(s): ANKIT VERMA & ANU JAJOO

2. CHALLENGES AND OPPORTUNITIES DURING COVID-19 ON ENTREPRENEURSHIP IN INDIA

Author(s): SAJITHA S

3. AN EMPIRICAL STUDY ON THE ONLINE SHOPPING ACCEPTANCE: PRE AND POST CORONA OUTBREAK

Author(s): MS. VIMALA LUCY JAYAN & MS. LIYA XAVIER

4. FORENSIC ACCOUNTING IN INDIA: IMPACT ON FRAUD DETECTION

Author(s): LEKSHMI MOHAN

5. CONVERGENCE OF FISCAL AND MONETARY POLICY FOR V-SHAPE RECOVERY OF THE INDIAN ECONOMY

Author(s): DR. GEETANJALI SHARMA

6. UNDERSTANDING THE MARKET DEMAND PATTERN AND PRESCRIBING BEHAVIOR OF DOCTORS FOR VITAMIN DRUGS IN THE INDIAN PHARMACEUTICAL MARKET UNDER THE COVID-19 PANDEMIC SITUATION: A CASE STUDY OF VITAMIN D3 AND ITS PROMOTIONAL STRATEGY

Author(s): PRAGYA TIWARI, Dr. P.S. RAYCHAUDHURI & AJAY RASTOGI

7. MARKETING IN THE 21ST CENTURY

Author(s): Dr. CHITRA BAGCHI & Dr. SAGYAN SAGARIKA MOHANTY

8. PRADHAN MANTRI JAN DHAN YOJANA (PMJDY) INDIA'S BIGGEST FINANCIAL INCLUSION SCHEME: A STUDY

Author(s): VIJAY PAL SINGH

9. IN-STORE TO ONLINE: A PARADIGM SHIFT IN PURCHASE HABITS AND IMPULSIVE BUYING

Author(s): SHAMINI JAMES & Dr. S. KARTHIK

10. HEALTHCARE SERVICES DELIVERY AND MEDICAL SUPPLY MANAGEMENT: THE CASE OF CANCER MANAGEMENT IN NORTH-EAST INDIA

Author(s): STUTI THAPLIYAL & Dr. P.S. RAYCHAUDHURI

11. NEW TRENDS IN LEADERSHIP PRACTICES FOR THE EFFECTIVE ORGANISATIONAL SUCCESS

Author(s): VIDHU KRISHNAN & Dr. NITHYA U.S.

12. UNDERSTANDING THE EMERGING DEMAND OF MEDICAL DEVICES DURING COVID-19 IN INDIAN HEALTHCARE SYSTEM AND THEIR STRATEGIC BUSINESS OPPORTUNITIES

Author(s): SHIVAM SHUKLA & Dr. P.S. RAYCHAUDHURI

13. INCLINATIONS AND CHALLENGES OF GLOBAL RUBBER PRODUCTION

Author(s): APARNA MERIN MATHEW

14. THE EFFECTIVENESS OF MANAGEMENT INFORMATION SYSTEM IN PHARMACEUTICAL SECTOR

Author(s): SARANYA SASIDHARAN & MONISHA DEVARAJAN

15. POST-GST IMPACT ON DIFFERENT INDUSTRIAL SECTORS

Author(s): GOURAB DAS

16. POVERTY IN INDIA – A STUDY OF RURAL POVERTY

Author(s): Dr. SHARATH A. M.

17. FINANCIAL INCLUSION THROUGH PRADHAN MANTRI MUDRA YOJANA (PMMY) IN RURAL DEVELOPMENT OF HIMACHAL PRADESH

Author(s): VIJAY PAL SINGH

18. THE RISE OF ARTIFICIAL INTELLIGENCE IN TALENT ACQUISITION

Author(s): DR. R. SEETHA LAKSHMI, DR. T. SOWDAMINI & DR. ASHISH KUMAR BISWAS

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