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PBME Volume III ISBN: 978-81-951151-1-2

AN EMPIRICAL STUDY ON THE ONLINE SHOPPING ACCEPTANCE: PRE AND POST COVID-19 OUTBREAK

Author(s): MS. VIMALA LUCY JAYAN ORCID iD & MS. LIYA XAVIER ORCID iD icon

Abstract

The COVID-19 outbreak an uncertain pandemic has affected every parts of the society. The safety of the people is now at very risk and most of the people are now using online shopping ways especially in containment zones. In order to reduce the transmission of the pandemic disease government has advocated social distancing and various pharmaceutical measures. Government has also issued advisory for self-quarantine as well as isolation and asked corporates and firms to allow work from home for their employees. This may affect the e commerce business due to the lockdown of some regions of the country because their business operations may get disrupted. It is actually a period when there is a peek in demand for home delivery of products and people may switch into online shopping. The outbreak of corona virus has also affected the business models and supply chain network. The virus causing the coronavirus disease 2019 called Covid-19 continues to spread across the globe, and the online retailers are wondering how it will affect their business. This chapter aims to give relevant information about the online shopping acceptance before and after corona virus outbreak. Here we are analysing and discussing whether there is a reduction in traditional shopping methods and rapid jump into online shopping due to the pandemic outbreak. Going digital is much more than a trend today because it has various positive effects on all type of businesses both from economic perspective as well as from consumer related perspective. Digital or online shopping is also very important during this pandemic period because of the prime reason of safety.

Keywords: online shopping, digital payment, consumer behavior, customer attitude

JEL Classification: D00, D10, H00

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