Perspectives on Business Management, Economics & Information Technology (PBMEIT) Now also covers research on Psychology

PBME Volume IV ISBN: 978-81-951151-2-9

CSR INITIATIVES AND ECONOMIC DEVELOPMENT: A CRITICAL ANALYSIS WITH SPECIAL REFERENCE TO ITC LIMITED

Author(s): Dr. BORAH A.K.

Abstract

Social responsibility of business has been one of the most talked about and widely supported subjects. Over the few decades in India and rest of the world corporate social responsibility become comprehensive one enough to include anything which able to welfare of the community as a whole. Business organizations are an integral part of the community where they are operating there functions. Corporate Social Responsibility is a conceptualization of corporate groups responsiveness towards various groups such as customers, employees, environment, societal groups etc. As a concept CSR has gained momentum recently in India, but as a way of life Indians have practiced since times immemorial to affects social welfare and social well beings. In this research paper the researcher tries to critically analyze about the CSR initiatives through which economic development takes place in case of ITC Limited. The whole study is based on secondary data which is exploratory in nature. The outcome of this paper reveals about the performance as well as activities of ITC Limited as a part of corporate social responsibility towards economic development of the rural folk.

Keywords: corporate social responsibility, sustainability, economic development, sustainable livelihood, e-choupal, agriculture

JEL Classification: G30

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