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PBMEIT Volume I, December 2023 Issue

Volume 1

Download full volume in PDF format

DOI: https://doi.org/10.5281/zenodo.10872171

Indexed on Zenodo, OpenAire, and Internet Archive


Editorial Team

Dr. Vijaya Kittu Manda
Researcher, PBMEIT, Visakhapatnam, Andhra Pradesh, India


Peer Reviewers

Dr. Aruna Polisetty
Associate Professor, Symbiosis Centre for Management Studies, Nagpur, Maharashtra, India

Dr. Pratima Merugu
Assistant Professor, Department of Marketing, GITAM School of Business, GITAM Deemed to be University, Visakhapatnam, Andhra Pradesh, India

Dr. Sowdamini. T.
Assistant Professor, Department of Human Resources, GITAM School of Business, GITAM Deemed to be University, Visakhapatnam, Andhra Pradesh, India

Dr. Mahesh Luthia
Associate Professor and Area Chair - HR, Chetana's Institute of Management and Research, CIMR. Mumbai, Maharashtra, India

Dr. Veena Christy
Assistant Professor, Directorate of Online Education, SRM Institute of Science and Technology, Chennai, Tamil Nadu, India

Dr. Anuradha Yadav
Assistant Professor, Department of Management Studies, Dayananda Sagar College of Engineering (DSCE), Bangalore, Karnataka, India

Dr. Vivek Gupta
Assistant Professor, Information Technology and Systems Department, IIM Lucknow, Lucknow Prabandh Nagar, IIM Road, Lucknow, India

Dr. Chithirai Pon Selvan
School of Science and Engineering, Curtin University, Dubai, United Arab Emirates

Dr. Mohammed Majeed
Marketing Department, Tamale Technical University, Tamale, Ghana


List of Book Chapters

1. Ambush Marketing - A Principled Business Practice and Just Commercial Irritant either! A Case Study of Contemporary Era

Author(s): Sudarshan S. Savanoor, Faseeha Begum & Parminder Kaur

DOI: 10.5281/zenodo.10802972

Mirror: Zenodo


2. Growth of the Insurtech Industry: A Quantitative Study with Reference to Private Non-Life Insurers

Author(s): Akhila. M

DOI: 10.5281/zenodo.10803075

Mirror: Zenodo


3. Climate Finance and Sustainable Cities

Author(s): Sunitha. K

DOI: 10.5281/zenodo.10803083

Mirror: Zenodo


4. Business Ethics in the Indian Context

Author(s): Srilakshmi Ramu & Pavan Trishu Vijayakumar

DOI: 10.5281/zenodo.10803087

Mirror: Zenodo | OpenAire


5. Fintech Lending Preferences towards Customer Digital Borrowings

Author(s): Sowjany. M & Mamatha. R

DOI: 10.5281/zenodo.10803115

Mirror: Zenodo


6. Academic Stress of University Students during COVID-19 Pandemic

Author(s): Sajith M. & Ramya Krishnan M.

DOI: 10.5281/zenodo.10803128

Mirror: Zenodo


7. Exploring Gender Dynamic in Start-up Eco system Post-Entrepreneurship skill Development Program (ESDP) - A Study in Karnataka State

Author(s): Soumya. R & Govindappa. D

DOI: 10.5281/zenodo.10804571

Mirror: Zenodo

 


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