Perspectives on Business Management,
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PBME Volume I ISBN: 978-81-946245-3-0
Author(s): MR. P. MOHAMMED BUHARI SALEEM & DR. M. MOHAMED SIDDIK
Abstract
In today’s business world, enhanced organizational growth is an essential element that often eludes even the biggest of businesses. Achieving organizational growth is often the sum-total of different factors. Businesses can manage its sales pipeline usually with a good customer relationship management platform. Analytical Customer Relationship Management (Analytical CRM) can make a significant impact on organizational growth by shifting the focus from product to customer, streamlining the offer to what the customer needs rather than want the organization can make.
In the context of marketing and sales, there are many areas where Analytical CRM can enhance revenue, quality, and profit. Analyzing product queries shows where the most likely problems will occur. It is a powerful tool designed to analyze deeply the customer’s data and unwrap or disclose the essential convention and intention of behavior of customers on which capitalization can be done by the organization.
Keywords: organizational growth, convention, intentions, competencies, beliefs
JEL Classification: D23
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