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Perspectives on Business Management,
Economics & Information Technology (PBMEIT)


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PBME Volume I, June 2020 Issue

Volume 1

Download full volume in PDF format


Editorial Team

Vijaya Kittu Manda
Lead Consultant,
Vijay Technologies, Visakhapatnam, India

Dr. Naveenan R.V.
Assistant Professor, School of Commerce and Management Studies,
Dayananda Sagar University, Bengaluru, India

Dr. Rajesh Rengaswamy
Associate Professor & Head, Department of Commerce (IT, Banking & Insurance),
Hindusthan College of Arts & Science, Coimbatore, India

Dr. Harmeet Matharu
Assistant Professor, Department of Commerce (Finance & Marketing),
St. Claret College, Bengaluru, India


Peer Reviewers

Dr. Aruna Polisetty
Assistant Professor, Department of Finance,
GITAM Insitute of Management, GITAM Deemed to be University

Dr. Pratima Merugu
Assistant Professor, Department of Marketing,
GITAM Insitute of Management, GITAM Deemed to be University

Dr. Sowdamini Thatta
Assistant Professor, Department of Human Resource Management,
GITAM Insitute of Management, GITAM Deemed to be University


List of Book Chapters

1. IMPACT OF COVID-19 ON THE INDIAN ECONOMY

Author(s): MRS. B. SRAVANI KUMARI & MS. SRUTHI ANANTHAPALLI


2. COMPARATIVE ANALYSIS OF SMES HEDGING AND NOT HEDGING THE EXCHANGE RATE FLUCTUATIONS

Author(s): DR. ANAND PATIL & PROF.(DR). V. K SAWANT


3. SMART WEARABLE HEALTHCARE DEVICES: PERSONAL HEALTH CARE COMPANION, CURRENT AND FUTURE CONSUMER ADOPTION STATUS

Author(s): DR. MUDITA SINHA & DR. LEENA N FUKEY


4. A STUDY ON TOURIST BEHAVIOR TOWARDS ADVENTURE TOURISM

Author(s): MS. MOUSIME XALXO


5. GLOBAL TRADE: ITS ORIGIN, EVOLUTION AND THE PRESENT SCENARIO
Author(s): SUCHITRA M. KUMAR & CAPT. K.S.M. KUMAR


6. PROSPECTS AND CHALLENGES OF MICRO AND SMALL-SCALE BUSINESS RUNNING ENTREPRENEURS

Author(s): GEETHA. K


7. TRENDS IN INDIA'S FOREIGN TRADE: EXPERIENCE OF THREE DECADES OF POST LIBERALISATION

Author(s): DR. RAVINDRA KUMAR SHARMA


8. ANALYTICAL CUSTOMER RELATIONSHIP MANAGEMENT AS AN OPPORTUNITY FOR ENHANCING ORGANIZATIONAL GROWTH

Author(s): MR. P. MOHAMMED BUHARI SALEEM & DR. M. MOHAMED SIDDIK


9. FINANCIAL ANALYSIS OF ACQUIRING COMPANIES-INDIAN PHARMACEUTICAL INDUSTRY

Author(s): MS. ISHRAT RASOOL, DR. P.S RAYCHAUDHURI & DR. POONAM SINGH


10. CHANGING DYNAMICS OF BRAND CHOICE AND BRAND SWITCHING OF PRESCRIPTION DRUGS IN A VUCA ENVIRONMENT: A STRATEGIC PERSPECTIVE OF HOSPITAL DOCTORS IN DELHI-NCR

Author(s): DR. P.S RAYCHAUDHURI, MS. BUSHRA AKHTAR, MS. ISHRAT RASOOL & MS. RANI JAISWAL


11. CIRCULAR ECONOMY - A PARADIGM SHIFT FOR SUSTAINABLE DEVELOPMENT

Author(s): MANJU M. KAIMAL & DR. SAJOY P.B.


12. IMPACT OF COVID-19 ON WORK-LIFE BALANCE OF EMPLOYEES: A STUDY OF THE INDIAN BPO SECTOR EMPLOYEES

Author(s): MRS. ANNIE RACHEL.N & DR. SHIBE RIMO


13. THE EVOLUTION & DEVELOPMENT OF THE CONCEPT OF ORGANIZATIONAL COMMITMENT: A CRITICAL AND COMPREHENSIVE REVIEW OF LITERATURE

Author(s): RANI JAISWAL, DR P.S. RAYCHAUDHURI & BUSHRA AKHTAR


14. EMI MORATORIUM IN COVID CRISIS - THE EFFECTS ON INDIAN ECONOMY

Author(s): DR. SHALINI MITTAL & DR. SHIVANI CHAUDHRY


Publication Statistics of Volume 1, June 2020 Issue


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