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PBME Volume I ISBN: 978-81-946245-3-0

A STUDY ON TOURIST BEHAVIOR TOWARDS ADVENTURE TOURISM

Author(s): MS. MOUSIME XALXO

Abstract

Adventure tourism continuous to expand and become one of the largest and fast-growing sectors that contributes to the economy of nation as it attracts a lot of youngster and who want to experience unknown world of adventure tourism. India is blessed with plenty of adventure destination and have enough opportunities to engage the tourists because it can boost the tourism industry as it has lots of products to offer. Karnataka offers variety of activities as a state that is blessed with rich biodiversity that attracts number of tourists from all over the world. It has one of the major assets that is the Western Ghats, extending from Maharashtra to Kerala having national parks, biosphere reserves, Wildlife sanctuaries and highest peak in Karnataka after Karakoram mountain range in Himalayas. Adventure tourism is about thrill and excitement which pushes their physical limits such as leading to achievement and risk taking, ego enhancement, novelty, knowledge seeking and exciting experience who participated in adventure tourism. Market should be active to understand the needs and demand of tourists according to the scenario in order to satisfy them and enhance their product by modifying and adding a pinch of risk along with quality in equipment.

Keywords: adventure tourism, tourist satisfaction, tourist behavior

JEL Classification: L83, D11

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