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PBME Volume II ISBN: 978-81-947738-1-8

ROLE OF DIGITAL TECHNOLOGIES FOR WOMEN ENTREPRENEURSHIP IN INDIA

Author(s): DR. JYOTI CHANDWANI ORCID iD & DR. SUSHMA VERMA ORCID iD icon

Abstract

Purpose: The increasing relevance of new business value creation coupled with growing numbers of women entrepreneurs significantly contributing to economic growth, has raised renewed research interest in women entrepreneurship. This chapter examines Women Entrepreneurship in India and highlights the role of digital technologies focusing on developing new forms of entrepreneurial actions, including networks, ecosystems, and communities, on accelerating the evolution of new ventures intertwined with women's entrepreneurial growth.Methodology: A qualitative literature review about women entrepreneurship activities and the role of digital technologies in women entrepreneurship growth is studied. Findings: Specifically, the contribution and impact of digital technologies would be analyzed for women entrepreneurship. A conceptual discussion on how digital technologies opportunities could play a vital role would help understand some of the barriers related to the Women Entrepreneurship process. This would further highlight the main research streams that emerge for future investigation on the theme. Originality/Value: Even though the literature on Women Entrepreneurship is well documented, the impact of digital technologies and the intersection between the two fields remain unexplored relatively. The paper contributes in this particular direction, identifies emerging trends and future directions for the research. Practical implications: Advancing knowledge and practice in women entrepreneurship and leveraging digital technologies would be a significant implication.

Keywords: Entrepreneurship, Women Entrepreneurs, Empowerment, Digital Technologies, India

JEL Classification: L26, M13

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