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PBME Volume II, September 2020 Issue

Volume 2

Download full volume in PDF format


Editorial Team

Vijaya Kittu Manda
Lead Consultant,
Vijay Technologies, Visakhapatnam, India

Dr. Naveenan R.V.
Assistant Professor, School of Commerce and Management Studies,
Dayananda Sagar University, Bengaluru, India

Dr. Rajesh Rengaswamy
Associate Professor & Head, Department of Commerce (IT, Banking & Insurance),
Hindusthan College of Arts & Science, Coimbatore, India

Dr. Harmeet Matharu
Assistant Professor, Department of Commerce (Finance & Marketing),
St. Claret College, Bengaluru, India


Peer Reviewers

Dr. Aruna Polisetty
Assistant Professor, Department of Finance,
GITAM Insitute of Management, GITAM Deemed to be University

Dr. Pratima Merugu
Assistant Professor, Department of Marketing,
GITAM Insitute of Management, GITAM Deemed to be University

Dr. Sowdamini Thatta
Assistant Professor, Department of Human Resource Management,
GITAM Insitute of Management, GITAM Deemed to be University


List of Book Chapters

1. COVID-19 IMPACT ON INTERNATIONAL TRADE

Author(s): KIRTI SRIVASTAVA


2. THE INVISIBLE TRIBAL TOURISM IN ANDAMAN & NICOBAR ISLANDS

Author(s): MOUSIME XALXO


3. UNDERSTANDING B TO B INDUSTRY CONSUMPTION DEMAND: A CASE STUDY OF STEEL USAGE IN CERTAIN INDUSTRIES

Author(s): SONIA PURANG & DR. RAYCHAUDHURI P.S.


4. SUSTAINABILITY OF PEER TO PEER LENDING

Author(s): MONISHA DEVARAJAN & SARANYA SASIDHARAN


5. USE OF SOCIAL MARKETING IN THE PUBLIC HEALTH SECTOR

Author(s): MANJU M. KAIMAL & DR. SAJOY P.B.


6. DIGITAL TECHNOLOGY EVOLUTION IN HEALTHCARE: INDIA'S STRATEGY TO FIGHT AGAINST COVID-19

Author(s): SHIVAM SHUKLA & DR. RAYCHAUDHURI P.S.


7. ROLE OF DIGITAL TECHNOLOGIES FOR WOMEN ENTREPRENEURSHIP IN INDIA

Author(s): DR. JYOTI CHANDWANI & DR. SUSHMA VERMA


8. ECONOMICS AND FINANCE - AN ENGINEERING PERSPECTIVE

Author(s): DANIEL DAS A.


9. A STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING ON BUYING BEHAVIOR OF APPARELS IN YOUNG ADULTS IN BANGALORE NORTH REGION

Author(s): SHWETHA C & MALLIKARJUN CHANMAL & DR. RASHMI BH


10. GREEN HUMAN RESOURCES MANAGEMENT TRENDS IN PRESENT SCENARIO

Author(s): SIREESHA PIDAPARTHI


11. GREEN HRM: A PATHWAY TO SUSTAINABLE BUSINESS

Author(s): ASHITHA AB & DR. ANU L


12. THE ROLE OF FINANCIAL INTERMEDIARIES IN ECONOMIC DEVELOPMENT

Author(s): DR. VENKATA RAMAKRISHNA RAO GANDRETI


13. STRESS MANAGEMENT: TECHNIQUES TO TACKLE STRESS AT WORKPLACE

Author(s): POOJA BHOWMICK


14. THE ROLE OF FAMERS PRODUCERS ORGANIZATIONS IN LINKING FARMERS TO AGRI-COMMODITY MARKETS

Author(s): DR. SAFEER PASHA M


15. REAL-TIME GOVERNANCE SYSTEM IN FARMING: A CROSS-COUNTRY COMPARISON

Author(s): SREEYA NARRA



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