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PBME Volume IV ISBN: 978-81-951151-2-9
Author(s): CHETHAN S. 
& SINDHU BHAIRAVI G.U.
Abstract
‘Impression’ – is what every brand or company strive to create in the minds of people or its customers. This is one of the important factors to create the market and to exist in the market for a longer period. In order to achieve it social media has become a strong tool. As we see a rise in the extent of usage of social media there is also a rise in the awareness of the manner of its usage. This is called as the social media etiquettes. This has to be followed by both the employers and employees in their personal social media accounts because their actions are always inter-connected with the company’s image. This paper tries to bring out the many facets of social media etiquettes.
Keywords: impression, social media, etiquettes
JEL Classification: Z10
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