Perspectives on Business Management,
Economics & Information Technology (PBMEIT)
Now also covers research on Psychology
| Perspectives on Business Management, |
| Home | About PBME | PBMEIT Conference | Scope | Indexing | Editorial Team | Call for Chapters | Authors Guidelines | Global Research Perspectives |
PBME Volume VI ISBN: 978-81-951151-0-5
Author(s): Dr. MAHNOOR SAHRASH 
& Dr. HRITHIKA RAO
Abstract
The Food and Drugs Administration (FDA) defines cosmetics as products intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body’s structure or functions. The global cosmetic industry is a mammoth that shows no signs of slowing growth. Its market size was valued at $380.2 billion in 2019 and is projected to reach $463.5 billion by 2027, registering a CAGR (Compound Annual Growth Rate) of 5.3% from 2021 to 2027. The Indian Cosmetic Market is a juggernaut with a growth rate of 2.3% for the year 2019-2020, with a market value exceeding $15 billion in December 2020. The IPO launch of Nykaa, put the spotlight firmly on this sector, with analysts realising the potential in this evergreen industry. This paper attempts to analyse the Indian Cosmetic Industry using the PESTLE Analysis tool in order to provide an objective understanding of the industry. Analysis shared will provide crucial pointers for investors, marketers and users with the potential this industry has to offer.
Keywords: cosmetic industry, industry analysis, PESTLE
JEL Classification: M190, M100
Download Full Paper (PDF)
© 2020-2024 Perspectives on Business Management & Economics (PBME)