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PBME Volume VI, July 2022 Issue

Volume 6

Download full volume in PDF format


Editorial Team

Vijaya Kittu Manda
Lead Consultant,
Vijay Technologies, Visakhapatnam, India

Dr. Rajesh Rengaswamy
Associate Professor & Head, Department of Commerce (IT, Banking & Insurance),
Hindusthan College of Arts & Science, Coimbatore, India

Dr. Harmeet Matharu
Assistant Professor, Department of Commerce (Finance & Marketing),
St. Claret College, Bengaluru, India


Peer Reviewers

Dr. Aruna Polisetty
Senior Assistant Professor,
Symbiosis Centre for Management Studies, Nagpur, Maharashtra, India

Dr. Pratima Merugu
Assistant Professor, Department of Marketing,
GITAM School of Business, GITAM Deemed to be University

Dr. Sowdamini Thatta
Assistant Professor, Department of Human Resource Management,
GITAM School of Business, GITAM Deemed to be University

Dr. Mahesh Luthia
Associate Professor and Area Chair – HR,
Chetana's Institute of Management and Research, CIMR. Mumbai, Maharashtra, India


List of Book Chapters

1. ARTIFICIAL INTELLIGENCE AND RESEARCH PUBLICATIONS

Author(s): Dr. MADHAVI SRIVASTAVA


2. ECONOMIC INDICATORS TO MEASURE INDIA'S GROWTH: A PERSPECTIVE

Author(s): Dr. SELVI S. & Dr. SALMA BEGUM


3. ROLE OF PATIENT ADVOCACY AND PATIENT SUPPORT GROUPS IN GUIDING PATIENTS AND CAREGIVERS THROUGH PHARMACEUTICAL COMPANIES

Author(s): MIHIKA PAL & Dr. P.S. RAYCHAUDHURI


4. THE COSMETIC INDUSTRY IN INDIA - A PESTLE ANALYSIS

Author(s): Dr. MAHNOOR SAHRASH & HRITHIKA RAO


5. A STUDY ON EMPLOYEE ENGAGEMENT IN EMPLOYEE PERFORMANCE DURING COVID-19 PANDEMIC: A STUDY OF EMPLOYEES IN PRIVATE MANAGEMENT AND TECHNICAL INSTITUTIONS

Author(s): Ms. SHWETA SRIVASTAVA & Dr. NIDHI SHUKLA



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