Perspectives on Business Management, Economics & Information Technology (PBMEIT) Now also covers research on Psychology

PBME Volume VI ISBN: 978-81-951151-0-5

ROLE OF PATIENT ADVOCACY AND PATIENT SUPPORT GROUPS IN GUIDING PATIENTS AND CAREGIVERS THROUGH PHARMACEUTICAL COMPANIES

Author(s): MIHIKA PAL & Dr. P.S. RAYCHAUDHURI

Abstract

The switch in lifestyle has resulted in a drastic change in the incidence and occurrence of diseases in India. With changing times, the demand for healthcare and related issues has also increased multifold. Like doctors, nurses, pharmacists, and paramedics, patient advocacy groups (PAGs), and patient support groups (PSGs) have become an integral part of our healthcare system. These groups not just provide care and attention to the patients, but also increase the transparency and credibility of the healthcare system. As they bridge the gap between patients and physicians, they are recognized as liaisons. They aide the patients, caregivers, and family members by providing moral, emotional, financial, social, and educational support using first-hand information. This descriptive study will give us an idea about the current status of this industry and suggest measures and practices that will help in revolutionizing this area by taking thoughts and references from the healthcare system of other developed countries like the USA. It will also focus on how some of the MNC and Indian pharmaceutical companies in India have helped improve the Indian healthcare scenario by connecting doctors with patients.

Keywords: PAG, PSG, pharmaceutical companies, doctors, patientcare, healthcare

JEL Classification: I00, I10, I19

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